The Bryant Ferate Podcast

#36 - Erik Jernstrom - Speed Capacity Builder & Lessons Learned From Coaching NFL Elites.

Erik Jernstrom jumps on the pod today! He is the Director of Sports Performance at EForce Sports in Portland, Oregon. He is also an adjunct professor at Linfield University and the founder of Speed Capacity Builder his new project for sub-maximally assessing fitness qualities/repeat sprint ability.
It was great to have Erik on and not only share the current projects he is working on but also share his growth in the coaching profession. Both of us have similar tracks of pursuing a career in coaching and specifically these past 7 years. I started at the University of Portland & he started creating EForce. Erik currently leads NFL off-season preparation for Brandin Cooks, Cooper Kupp, MLB off-season training for Cooper Hummel, Silver Medalist for the US in the 3000m Steeple Chase at the Rio Olympics, and many other high school/college student-athletes.
If you love this podcast please share it with someone who would benefit from this conversation. As well as, reach out to let me know what you loved about this podcast. If you want to learn more about this podcast and more of what I am diving into check out bryantferate.beehiiv.com/subscribe
Erik’s Twitter https://twitter.com/EJStrength
Erik’s Speed Capacity Builder https://erikjernstrom1.wixsite.com/speed-capacity-testi
Ferate's Twitter https://twitter.com/BryantFerate
Ferate's Newsletter bryantferate.beehiiv.com/subscribe
Ferate's Instagram https://www.instagram.com/bryantferate/
Timestamps
(1:40) We’re Live
(2:45) Interning in college athletics
(8:49) Being present
(13:50) I couldn’t imagine doing anything else
(17:25) Reflecting on what we want?
(21:35) Evolving over 7 years
(28:11) Leverage
(33:12) Not being “normal”
(35:00) Finding your voice as a leader
(39:20) Asking for feedback
(45:38) Speed Capacity Builder
(50:28) Assessments & next steps
(58:44) Refining our thought process
(1:01:36) Training vs. Improving Sprint Repeatability
(1:06:39) Conveying best practices to coaches & athletes.
(1:13:19) Interviewing clients for fit
(1:16:43) Core values costing you money
(1:23:28) Creating a business
(1:26:54) Learning from & coaching elite athletes

#35 - Joe Grinstain - Ultra Running, Big Swings, & Letting Go.

Joe Grinstain and I connected a few years back through performance coaching. In this conversation, we take a turn and dive straight into his experience of going all in on running. Specifically, trail running and competing was the topic of today’s discussion. It was an incredible experience for me to learn and get curious about something that Joe is passionate about.
Joe, founder, and director of Hyper Thrive Athletics performance gym located in Sacramento. He has recently competed in the Canyons 100k, Sonoma 55k, and more upcoming races this upcoming year. Excited for you all to check out this conversation and experience Joe’s energy which is contagious.
If you love this conversation please rate this episode, share it with someone who means a lot to you, and hit me up at bryant.ferate@gmail.com or on Twitter/Instagram with what you specifically loved. If you want to learn more subscribe to my newsletter at bryantferate.beehiiv.com/subscribe Thank you again for all the support!
Joe’s Instagram - https://instagram.com/@coachjoehta
Ferate's Twitter https://twitter.com/BryantFerate
Ferate's Newsletter bryantferate.beehiiv.com/subscribe
Ferate's Instagram https://www.instagram.com/bryantferate/
Timestamps
(2:08) Live
(3:20) Canyons 100k
(8:35) Supportive community
(13:10) Powerlifting to his first run
(16:20) Being coached
(31:40) Making adjustments & a big rainstorm
(38:00) Singular Focus
(44:00) Traveling & Sunday long runs
(46:36) Nutrition demands
(52:45) Changing your mind & taking bigger swings
(58:48) Comfort Crisis by Michael Easter 
(1:01:00) Consistency
(1:06:48) Letting go into the fullest version of you
(1:20:22) Getting out of your own way
(1:23:00) Swing big
(1:27:42) Who am I becoming & who do I want to become?

#34 - Eli Morse - Systems, Lifestyle Design, & Lessons From College Baseball.

Today’s guest of the podcast is an amazing human being & a Portland Pilot Baseball great, Eli Morse. It has been amazing to see Eli’s growth over the years since coaching him from his 2017 freshmen year, competing for 5 years, and being able to coach alongside him this past 2023 season with the Pilots!
Are you a former teammate, incoming student-athlete, high school baseball player, or someone highly interested in designing your own life? Then this episode is for you!
Eli brings so much to this conversation from lifestyle-centric career planning, being system based in life, and guidance from his playing career. Not going to lie, a lot of shoutouts in this podcast! It is hard to type this out and explain just how cool this experience was to record this episode with him!
If you love this episode it would mean a lot if you could share it with two people who mean a lot to you, rate the podcast, and go check out my weekly newsletter at bryantferate.beehiiv.com
Eli’s Twitter https://twitter.com/elimorse7?lang=en
Eli’s Linkedin https://www.linkedin.com/in/elimorse/
Ferate's Twitter https://twitter.com/BryantFerate
Ferate's Newsletter https://bryantferate.beehiiv.com/
Ferate's Instagram https://www.instagram.com/bryantferate/
Timestamps
(2:09) We’re live
(5:40) Inspired by The 4 Hour Work Week
(10:18) I’m doing what I want right now, so now what?
(12:42) Lifestyle-Centric career planning
(16:50) James Clear Habit Journal
(23:18) Getting better at not beating yourself up.
(26:35) Fine tuning your process & Thinking Fast & Slow
(34:50) Being systems based
(37:50) Competitiveness vs. being curious
(45:01) Coaching his friends & former teammates
(51:50) Lessons & levels of summer ball
(54:38) Seeing the big picture
(56:54) "Everything you want is still in front of you."
(59:56) Guidance for college student-athletes
(1:07:40) “Mind like an alpine stream.”
(1:10:45) Cal Newport
(1:20:55) What is setting your heart on fire?
(1:21:58) Who do you admire?
(1:25:55) Who am I becoming?

#33 - Cisco Reyes - The Rise Lab, Love Languages In Leadership, & Experiential Learning.

Big day for the pod! Today’s guest is Cisco Reyes, father, husband, incredible genuine human being, and professionally tenured Associate Professor at Linfield University. He specifically focuses his work on strength and conditioning, sports science, analytics, and youth performance development. BUT MOST IMPORTANTLY mentoring students to be the best they can be in the health & performance professions and in life. Cisco is also the founder of The RISE Lab, (Reyes Integrated Sports Enhancement) which specifically focuses on supporting youth athlete’s on their performance development journey.
You will love this episode because Cisco dives into applying love languages to leadership, empowering students to where to look but not what to see, and his mission as an educator. One of my personal favorite parts was we both could have talked about sports science for days, but chose to discuss developing human beings!
Cisco Instagram - https://www.instagram.com/the_rise_lab/
The Rise - https://www.rise-training.com/
Ferate's Twitter https://twitter.com/BryantFerate
Ferate's Newsletter https://bryantferate.beehiiv.com/
Ferate's Instagram https://www.instagram.com/bryantferate/
Timestamps.
(2:05) We’re Live
(5:49) Academic Freedom at Linfield
(10:30) Experiential Learning
(13:05) Where To Look But Not What To See
(16:25) Leadership Development
(21:01) "We want our athletes to be creative & leaders."
(25:28) The Rise Lab
(31:30) “I am trying to change your life…”
(39:40) Love Languages
(48:42) Reflecting On Our Actions
(50:48) Receive & Deliver Feedback
(1:00:20) Teaching others to be creative & there isn’t one path.
(1:08:12) Who Am I Becoming?

#32 - Colin Walters - Living Into A Calling & The Seeds of Success Podcast.

BIG ONE for the pod with today’s guest Colin Walters. Host of the Seeds of Success podcast and an awesome human being! I was hyped for this podcast episode after we were able to connect over the phone a few weeks prior. Colin was one of those guys that I just had so much in common with and I related to so much.
On top of the podcast, he also produces content on his YouTube channel, is an ambassador for BPN, and most recently ran the Eugene Marathon. I was fired up to learn about his journey and grateful for his questions that challenged me to think in this conversation. This will not be the last as this was only Part 1 of a series of podcasts we plan on doing together in the future.
If you loved this episode it would mean a lot if you could share it with someone, rate it on your podcast platform, and if want to learn more about topics we discussed subscribe to my weekly newsletter at bryantferate.beehiiv.com. Make sure you check out the links below to Colin’s projects!
Colin’s YouTube - https://www.youtube.com/@coolin2322/videos
Colin’s Instagram - https://www.instagram.com/coolin2322/?hl=en
Colin’s Podcast - https://open.spotify.com/show/7tJ7PnATS7nva13mYpBAZo?si=55643205e8224a16
Ferate's Twitter https://twitter.com/BryantFerate
Ferate's Newsletter https://bryantferate.beehiiv.com/
Ferate's Instagram https://www.instagram.com/bryantferate/
Timestamps
(2:29) We Are Live.
(5:09) Henry Cheney Shout Out
(10:50) Fulfillment In Podcasting
(16:48) Why The Podcast?
(26:30) Danny Miranda
(31:00) Improving The Skill of Podcasting
(34:30) Asking Better Questions
(41:32) Podcasting Impacting Your Day to Day Life
(43:50) The Podcast Impacting Ferate’s Personal Life
(52:30) ToastMasters
(55:05) Structure Days for Consistency
(1:06:20) Notion & Note Taking
(1:12:00) Time
(1:19:18) Started 5 Years Ago?
(1:27:40) 75 Hard & Loving Challenge
(1:32:29) Daily Deposit
(1:39:04) Reflections On Coaching

#31 - Mike Rich - DiscoveryXP Men’s Retreat & Let’s Get This Bread Episode 3.

Let’s get this bread episode 3! Sourdough season! Stoked we were able to sit down and record this podcast with Mike Rich coming on the podcast for the third time. Mike Rich, best friend and recently started Ghost Business Newsletter!
In this episode, we review our experience so far with attending the Discovery XP Men’s Retreat with Dr. Michael Brown (Three Words Podcast). We discussed our favorite parts so far and ways we implement this into life right now. Some of the highlights were designing your life the way you want, happiness being an outcome, writing, and optimism.
If you loved this episode and are interested in Discovery XP make sure you reach out to connect! As well as, subscribe to the newsletter https://bryantferate.beehiiv.com/ , rate the podcast, and share with anyone you think would resonate with this!
Keep killin it and making today the best day of the year until tomorrow.
 
Mike Rich Twitter https://twitter.com/cantbemikerich 
Mike Rich Newsletter https://ghostbusiness.beehiiv.com/ 
Ferate's Twitter https://twitter.com/BryantFerate 
Ferate's Newsletter https://bryantferate.beehiiv.com/ 
Ferate's Instagram https://www.instagram.com/bryantferate/ 
 
Timestamps
(1:40) Live From Lake Tahoe
(3:52) The Good Ole Days
(8:50) Discovery XP Weekend Retreat
(10:50) Mike Rich Obsession & Pressure to Hurry Up
(15:15) Investing in Your Growth
(19:20) 4 Stages of Life
(26:00) Ghost Business Beehiiv Newsletter
(30:45) Ferate’s Take Aways (Boundaries)
(35:30) Two Things We Can Control
(43:50) Happiness
(48:10) Optimism
(51:40) Delaying Gratification
(54:30) Closing 5 Minutes

#30 - Bryant Ferate - 1 Year Anniversary, Solo Pod, & What I Can’t Stop Thinking About.

Happy freaking birthday to the podcast!
Interested in learning more about the podcast subscribe to the weekly newsletter that is linked here https://bryantferate.beehiiv.com/ & below. 
So crazy that it has been 1 year already. Episode 30 is short & sweet on things that I have been vibing with. I discuss what it has been like recording over 22 episodes in 2022 and what's recently impacted me.
Topics covered: growth in the art of podcasting, storytelling, who am I becoming, flying your freak flag, lifestyle design, introjection, and what am I reading right now. 
Cheers to another decade of creating timeless art. Appreciate you all. Please review the podcast, share with your friends, and reach out with what specifically enjoy from this solo episode! 
Interested in learning more about the podcast subscribe to weekly newsletter that is linked here & below. 
Newsletter - https://bryantferate.beehiiv.com/ 
Twitter - https://twitter.com/BryantFerate 
Timestamps
(7:20) The Newsletter
(10:49) Fly Your Freak Flag
(12:05) Lifestyle Design
(14:18) Introjection & Billy Oppenheimer
(18:40) What Am I Reading?

#29 - Kyle Sammons - Principles Over Methods & Internal Scoreboards.

Kyle Sammons jumps on the pod as today’s guest! Most recently Kyle was hired into the NFL by Arizona Cardinals as the Sports Science Coordinator & Assistant Strength and Conditioning Coach. Prior to the NFL, Kyle worked with Strive Tech and was the Coordinator of Sports Science for the University of Washington Football team under Chris Petersen & Tim Socha.
In the first half of this episode, we get in-depth on what came from Kyle’s experience with the return to performance process for two student-athletes with torn achilles. His findings through that process and following principles over methods were the driving force for this conversation. I loved the second half when Kyle shared what he learned from Chris Petersen during his time at UW and how his identity continues to evolve.
If you loved this episode please rate, share, and reach out with what you specifically loved about the episode. If you are interested in learning more about this episode and the podcast subscribe to the newsletter with the link below. Appreciate all of your support!
Ferate’s Newsletter - https://bryantferate.beehiiv.com/
Ferate’s Twitter - https://twitter.com/BryantFerate
Ferate’s Instagram - https://www.instagram.com/bryantferate/
Ferate’s YouTube - https://www.youtube.com/channel/UCuRk0C3Gai1Q1Hf7yW_q-1Q
Kyle’s Instagram - https://www.instagram.com/kyle_sammons_/
1080 Sprint Presentation - https://1080motion.com/webinar/holistic-based-achilles-tendon-rtp-by-optimizing-load-qualities/
Erik Korem & Chris Petersen Podcast - https://open.spotify.com/episode/1exLmEEnpegQdZgILj3FuY?si=4JiBO8oHTbWSHuFXWShEOg
Timestamps
(2:15) Live
(4:00) Principles Over Methods
(10:02) Stillness is the Key
(13:22) 1080 Sprint Achilles Tendon Presentation
(18:58) Where do you start in that process?
(21:30) What is a healthy athlete?
(25:55) Communicating With The Student-Athletes
(27:30) Niche Down
(29:14) Kyle’s Patellar Tendon Backstory
(35:20) Connecting Dots With Nutrition
(39:18) His Path
(47:20) Learning From Coach Socha & Coach Petersen
(51:36) Having Lessons Actually Sink In
(54:35) Challenging Each Other
(56:25) Chris Petersen
(59:50) Kyle’s Scoreboards & Identity Growth
(1:08:15) Relationships & Storytelling
(1:18:00) Communicating Scoreboard With Others
(1:26:30) Love For Coffee
(1:35:00) Mexico Travels

#28 - Ali Kershner - Life Is Improv & Evolving Our Identity

I was so stoked to finally get Ali Kershner on the podcast after our conversation over the phone a few weeks prior. Ali is currently the Director of Creative Strategy for Art of Coaching. Which is a company that specializes in educating professionals on communication and leadership in creative ways. Prior to making the jump to this new endeavor, Ali was the Head Sports Performance Coach for Stanford Women’s Basketball where she won the National Championship in 2021.
I know I am notorious for saying this but this was one of those conversations that I wish we had more time and will be scheduling a part two ASAP. I loved her willingness to share her story and how she has evolved into who she is today. As well as I believe you all will find value in the ways we unpack what communication, connecting, and identity change mean to both of us.
If you loved this episode or connected with it any way it would mean a lot if you could rate it, share it on social media, share it with a friend, or reach out to me with what you specifically loved from this conversation. Shout out to all the people who have texted me! It means a lot!
Ali’s Instagram - https://www.instagram.com/kershner.ali
Art of Coaching Website - https://artofcoaching.com/
Ferate’s Newsletter - https://bryantferate.beehiiv.com/
Ferate’s Twitter - https://twitter.com/BryantFerate
Ferate’s Instagram - https://www.instagram.com/bryantferate/
Ferate’s YouTube - https://www.youtube.com/channel/UCuRk0C3Gai1Q1Hf7yW_q-1Q
Timestamps
(2:15) Live
(4:50) Recently Hosted Flagship Course In Lake Tahoe
(12:18) Art of Coaching
(16:38) Connection & Communication
(21:04) Intentionally Building Relationships
(24:40) Not Networking
(27:46) Building Trust
(33:55) Lift Is Improv
(37:41) Letting Go
(39:12) Going From Black & White To Living In The Gray
(44:16) Evolving As A Coach
(49:56) Ferate’s Identity Change
(55:20) Dr. Dre
(1:00:28) Half-Life Your Message For Clarity
(1:01:38) Ali’s Identity Shift
(1:07:00) The Work

#27 - Ben Wilson - Who Do You Want To Be & How To Take Over The World.

Ben Wilson, the mastermind behind How To Take Over The World Podcast where he tells the stories and analyzes the lives of the greatest men and women to ever live, and the producer of My First Million Podcast. Ben's passion for entrepreneurship and podcasting has inspired many, including myself.
In this episode, we dive deep into various topics ranging from lessons learned from, Walt Disney, surrounding yourself with intellectual sparring partners, to the lessons Ben has learned from producing My First Million Podcast. Make sure to check out Ben's podcast, subscribe, share, and leave a review if you connected with this conversation. Thanks for tuning in! Ben’s Twitter - https://twitter.com/BenWilsonTweets
How To Take Over The World Website - https://www.httotw.com/
How To Take Over The World Spotify - https://open.spotify.com/show/1gqvQ7h7BxNSVoQVTnwihr?si=726a84f654be4948
Ferate’s Newsletter - https://bryantferate.substack.com/
Ferate’s Twitter - https://twitter.com/BryantFerate
Ferate’s Instagram - https://www.instagram.com/bryantferate/
Ferate’s YouTube - https://www.youtube.com/channel/UCuRk0C3Gai1Q1Hf7yW_q-1Q
Timestamps
(1:57) Live With Ben Wilson
(3:58) New Years Tradition
(7:34) Keeping Goals & Progress To Yourself
(11:20) Walt Disney
(13:50) Great Leaders Have To Be Irrational
(17:00) Multiple View Points
(19:17) Everything Is A Trade-Off
(21:40) Who Do You Want To Be?
(28:40) Introjection
(31:20) Tim Ferriss
(32:15) Victoria, Canada Trip With Andrew Wilkinson, Shane Parrish, & David Senra
(38:40) Surrounding Yourself With Peers & Intellectual Sparring Partners
(45:20) Lessons From MFM
(52:40) Process For Creating How To Take Over The Word
(58:52) Zeal
(1:01:23) Greeks & Romans