#60 - Alex Morris - Building COSUBE (Coffee, Surf, Beer)

Today’s guest is Alex Morris owner and creator of Cosube! Which is Portland’s premier surf lifestyle shop. The name came from Alex’s perfect day, Coffee Surf and Beer. Co Su Be.

Cosube has also turned into OUR SPOT for the boys preparing for the Eugene Marathon (April 28th, 2024) and getting one of the best breakfast burritos in Portland post-run. I loved learning about his unique path to opening up a unique business. When you think of Portland, surfing isn’t the first thing that comes to mind.

If you want to learn more about Daily Deposits and leveling up your curiosity check out the two newsletters that I have been working on.

Daily Deposit Newsletter https://joindailydeposit.beehiiv.com/

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Ferate's Instagram https://www.instagram.com/bryantferate/

Ferate's Twitter https://twitter.com/BryantFerate

Cosube Instagram: https://www.instagram.com/cosubesurf/?hl=en

Timestamps

(1:30) We’re Live

(3:12) Alex’s Perfect Day

(6:55) Surfing Is A Romantic Sport

(15:50) First Time Surfing

(17:30) Moving To Costa Rica With Nothing

(24:10) Traveling vs. “Should Do This”

(28:00) Growth From Travel

(31:50) Always Wanting To Own His Own Business

(35:25) Moving Back & Portland Surfing Popularity

(40:00) Greatest Challenge In 7 Years

(48:00) Portland Small Independent Business Culture

(57:00) Leadership, Hiring, & Growth

(1:03:00) Excitement For The Summer

(1:06:20) What Helps You Be You

(1:11:20) Audio Books

(1:17:10) Yelp & Google Reviews